The World Naked Bike Ride is a protest. We decided to forego gathering for the kickoff of the ride back in mid March when the pandemic started to come into light. We understood Covid was going to alter our summer in profound ways, and had a sinking suspicion numbers might rise after May… It was clear that encouraging naked cyclists to congregate in the middle of a health crisis was insensitive, at the very least. But we also know our audience. You all are diehard fans, and by the end of June we predicted that you were going to need an outlet for protest and an opportunity to get out and ride.
Video: Cyclists strip off and travel through London for World Naked Bike Ride
World Naked Bike Ride WNBR London Director's Cut on Vimeo
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Make social videos in an instant: use custom templates to tell the right story for your business. The weather had been bad, but the sun managed to squeeze through. Numbers were down and we all shivered a bit. This Director's Cut has improved audio and a soundtrack. The protest followed seven routes, covering somewhere around 65Km of London streets in a carnival-style procession as the WNBR protest campaign used its fun, legal, and eye-opening spectacle to draw attention to its worthy objectives.
Make social videos in an instant: use custom templates to tell the right story for your business. Very large crowds cheered on the riders. The protest was divided between seven routes.